The world’s most popular tourist destination, the city of light and the capital of a country with one of the planet’s leading economies: this is the latest venue for the presentation of the Starwood range. Yesterday, on September 7th, a magnificent launch was held at our emblematic store in the centre of Paris to offer over 400 well-known architects, designers and interior architects a presentation of our history and bid to produce a product that encapsulates all the beauty of fine wood.
The showroom was decorated in the range’s different shades to show the guests the differences between them and potential contrasts that can be achieved by combining them. On the main floor, Tanzania Taupe field tiles were used as flooring and the Ice décor for the main table to make an impact on everyone as they entered.
To create contrasts, display panels were also added featuring the Moka Minnesota model and different décors. Ice’s parallel lines, Desert’s surface and Eden’s herringbone design impressed all the guests, because Starwood looks and feels just like real wood. To round it all off, Noa was used as a wall covering at the end of the showroom in a shade of Minnesota Ash.
Several of Starwood’s models can be used on both walls and floors to create unique stylish settings with an attractive warm wood appearance.
Warm restful settings
For the ground floor, Tanzania Almond was used as flooring throughout to create a warm, spacious feel. There were also display panels featuring all the available wood shades so that the guests could compare them.
Thanks to all those present at the event, the presentation turned into a get-together and opportunity to exchange ideas while sipping one of the cocktails that had been mixed for the occasion. There was live music to provide entertainment at an event aimed at presenting Starwood to our most faithful clients and to leading professionals in the Paris area so that those in search of a carefully crafted product conspicuous for its timeless beauty can now incorporate it in their projects.
The date of the event was carefully chosen to coincide with the Paris Design Week, an opportunity that we could not miss out on to showcase a product that symbolizes the innovation, technology, quality and elegance that we strive to achieve, because Starwood is also synonymous with design.